(keitai-l) Re: Japanese Net penetration

From: Gustaf Rosell <gustaf_at_xpedio.com>
Date: 04/04/01
Message-Id: <5.0.2.1.2.20010404121630.03a75e48@dogfood.xpedio.com>
At 09:54 2001-04-02, you wrote:

>Daniel wrote:
>"So fixed-line penetration rate is really irrelevant, but target audience is
>not. "
>
>Didn't want to jump into this thread too early, before I had seen some other
>answers, but yes. The "low landline internet penetration in Japan" argument
>makes as little sense in this regard as if one would count the number of
>stereo-sets in Japan vs. Europe, to explain the penetration rate of
>Walkmans.
>
>It is my strong believe, and more people on this list agree I think, that
>wired and mobile services are being used complementary. They do not exclude
>one another. I expect them to coexist.

Strangely enough, I haven't seen any good analysis of this.

Summaries/balances of some different studies of Nielsen etc. would give 
these results in terms of penetration:

(See for instance http://www.netratings.co.jp/US/weekly_Usage.htm)

                 Users           Penetration
Fixed           39 M            31%
Wireless        33 M            26%

And of course there will be an overlap.

/gustaf



>Regards,
>Victor
>
>
>
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Received on Wed Apr 4 13:23:51 2001