(keitai-l) Re: i-mode menu and user behavior

I`m quoting from Neilsen NetRatings Japan here.

At the end of last year  40.2 % of users use only voice, 16.9% Mail and
voice only, 37.3 % Mail/Web and Voice, the remaining 5.6% use data only.

If you look at the age breakdowns you`ll find, not surprisingly, older users
using the phone for voice more.
76.5% of over 60s compared with 24.3 % of 13-15 y.o. using the phone for
voice only.  Also an interesting trend, the data only users by percentage
increases by age of user, something that is also borne out by some
independent research we have done on the user population.  

Regards

Jamie

-----Original Message-----
From: Renfield Kuroda [mailto:Renfield.Kuroda@msdw.com]
Sent: Friday, March 23, 2001 8:24 AM
To: keitai-l@appelsiini.net
Subject: (keitai-l) Re: i-mode menu and user behavior


Now I am even more suspect. I have a really hard time believing a majority
of
i-mode users don't use voice.
It's the other way around: a majority of i-mode users hardly use data beyond
email. Where is this report? I'd like to verify their original data.

r e n


Hubert Hung-Hsien Chang wrote:

> The usage is , I believe, average of per person. In other words,
> it is not that 66% of people use NO voice. That would have been a
> very strange surprise. People buy i-mode phones for wireless data only.
>
> Hubert
>
> [ Did you check the archives?   http://www.appelsiini.net/keitai-l/ ]

--
ascii: r e n f i e l d
octal: \162 \145 \156 \146 \151 \145 \154 \144
hex: \x72 \x65 \x6e \x66 \x69 \x65 \x6c  \x64
morgan stanley dean witter japan
e-business technologies | engineering and strategy



[ Did you check the archives?   http://www.appelsiini.net/keitai-l/ ]




[ Did you check the archives?   http://www.appelsiini.net/keitai-l/ ]