(keitai-l) Re: news- DoCoMo to open up i-mode site selections

Hi, I'm one of those so-called journalists working exclusively on mobile
Internet content and applications. Mainly from a European and North American
perspective, I must admit. 

I have a couple of questions re this latest round robin. 

There have been a lot of rumours bouncing around in the press that DoCoMo
would be forced to open up its content provider partnerships to a wider
range of players. Is this latest reported move not just a sop to please
potential regulators?

And, Stephen, could you tell us non-Japan located types what the Toku Suru
menu is please?

Thanks

Danny



> ----------
> From: 	Stephen Walker
> Reply To: 	keitai-l@appelsiini.net
> Sent: 	Tuesday, March 6, 2001 9:27
> To: 	keitai-l@appelsiini.net
> Subject: 	(keitai-l) Re: news- DoCoMo to open up i-mode site
> selections
> 
> http://www.nikkeibp.asiabiztech.com/wcs/leaf?CID=onair/asabt/moren/124963
> 
> Snip
> 
> There are now 1,480 official i-mode sites, accounting for 3.5 percent of 
> the 41,500 sites designed for i-mode. Because i-mode subscribers can
> search 
> through official sites without typing in addresses, such sites can expect 
> higher access rates.
> 
> /Snip
> 
> 1,480 official sites...that i-menu portal is getting a bit crowded. Saw
> ads 
> on the train last night for Hello Kitty : Your Personal Secretary, and 
> Keeping Tropical Fish on Your Phone, but both required going through about
> 
> 6 or so menu layers on the i-menu (no, I wasn't tempted)
> 
> So this intuitive assumption that everyone makes about official sites 
> getting more traffic than katte sites...does everyone on this list really 
> think it stands up to more than the most superficial scrutiny?
> 
> Every time I see some "journalist" (usually overseas based?) telling us 
> that people would never bother going to katte sites because well, you have
> 
> to actually TYPE IN THE URL on that TINY KEYPAD, well... let's just say I 
> don't feel like complimenting them on their powers of deep analysis.
> 
> Anyone out there heard of a HYPERLINK??? (y'know BT owns the patent ;-)
> 
> Or links in EMAIL?
> 
> Or search engines (Oh New!, whose figure people always quote without
> credit)
> 
> Or even those Giga-code things (is that what they're called?)
> 
> Or even BOOKMARKS?????
> 
>  From what I've seen lately, there's plenty of traffic going to katte
> sites.
> What about D2C's Toku Suru Menu?  350,000 PV/day...not exactly 
> earth-shattering for a top level menu item.
> 
> Other opinions please?
> 
> SW
> 
> [ Did you check the archives?   http://www.appelsiini.net/keitai-l/ ]
> 
> 


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