Actually, having seen the commercial, what I remember is even more
complicated. The man gets a reminder on his mobile calendar about his
anniversary. He accesses local directory information to find a local
florist, orders the flowers by clicking on the screen, gets a voice call
from the florist to confirm, and then pays via smartcard. The picture is
too rosy (so to speak), but I thought it was supposed to be futuristic -
"imagine how you could use your phone" rather than "buy flowers now."
Certainly, no more ridiculous than the TV commercial here in the U.S.
showing a rural entrepreneur using B2B e-commerce to make a sale to a total
stranger in Japan.
Ron Berg
rberg@srinstitute.com
-----Original Message-----
From: Tom Motoyoshi Kalland [mailto:t.m.kalland@hfstud.uio.no]
Sent: Friday, February 23, 2001 8:49 AM
To: keitai-l@appelsiini.net
Subject: (keitai-l) Re: Most People Can Live Without Wireless Web
hehe... actually i think the most amusing part of that nokia's flower
ordering commercial is that he uses wap for the purpose. now, who
would waste time using wap to order flowers - what kind of flower shops
got a wap page for ordering anyway - when he could just call the flower
shop.. clearly nokia doesn't see what kind of things that still are easier
to do by an old fashion phone call. :) beside.. if he was about to use the
wap services available in the western world for ordering flowers he would
be lucky if the flowers got there by the end of the week. :/ as long as
the phone makers don't see what the different things should be used for we
won't get anywhere.
On Fri, 23 Feb 2001, Victor Pikula wrote:
>
> That is one of the things that struck me about the recent "wireless web"
> related commercials here in Holland. Its shows a man ordering flowers over
his
> new Nokia cell-phone. I sincerely do not think consumers will now jump up
and
> say "Hey; that is great! I need to get my hands on such a cell-phone
'cause I
> have been dying to be able to order flowers anywhere for ages!"
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Received on Fri Feb 23 16:36:18 2001