Only figures I have are 8 months old for Bandai.
At that time they had 1.3 million subs at an average rate to 200\/month.
But at that time there were only 9 million subscribers to i-Mode in
total.... so...
The flip side is that as a content provider you either need a significant
number of subs or you need to be profitable at less than 1 Million US /
year in revenue (tough model to win under). If I were any large company I
would find it very difficult to justify having this type of service (even
Bandai isn't making THAT much money, only DoCoMo).
Jason
*********************************
Jason C. Freedman
Accenture
jason.c.freedman@accenture.com
GACT - Japan
D.I. 81-3-5771-3291
Hubert Hung-Hsien Chang
<hubert@4w1h.com> To: <keitai-l@appelsiini.net>
Sent by: cc:
keitai-l-bounce@appelsiini.n Subject: (keitai-l) Re: Ask: average revenue for (official) content
et providers
02/20/2001 05:20 AM
Please respond to keitai-l
On Mon, 19 Feb 2001, Andrew Saunders wrote:
> There are currently around 730 IPs offering i-menu content
> A total of 1,340 service offerings
> Out of these, 460 odd are fee-paying sites (100 to 300 yen per month)
> Average yearly revenue is 98,000,000 yen per site
>
> (makes for a yearly content (information) market worth 460 * 98,000,000 =
> 45,080,000,000 yen)
>
> Or from the user side of things:
> Apparently out of the 17,000,000 i-mode subscribers, some 8,500,000
> subscribe to fee-paying content
> With the users of fee paying services subscribing to 2.2 sites on average
> and the average price per main menu site at 200 yen per month
>
> (makes for a yearly content market worth 8,500,000 * 2.2 * 200 yen * 12
> months = 44,880,000,000 yen (450 oku))
>
Thank you.
From both point of view, the statistics is approximatedly matced.
It is not bad at all since the service has started for only two years,
but I assuem some of the sites are getting exceeding high volume
of subscribers.
Any info on VERY popular site? I assume bandi is one of them.
(like it has more than 1,000,000 of subscribers or 500,000+ subscribers)
Hubert
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Received on Thu Feb 22 01:38:35 2001