keitai-l@appelsiini.net writes:
>In this regard, take notice of the transaction costs theory of Coase
>(1937)
>and
>revised by Williamson (1993). They argue that finding information,
>negiotiating prices
>etc, also costs money. Therefore, if you compare these costs with the
>small
>amounts
>people have to pay for content it sometimes is cheaper to take that what
>is
>the most
>easy for you to do and not go for the free content.
This is all very well - but do not underestimate the significance of imode
as a method of killing time.
How does
>transaction costs theory
cope with that as a motivation?
Nick
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Received on Thu Feb 15 17:55:07 2001