FYI (without forgetting that this list is about Japanese phenomena): BT WAP
news.
BTW, I heard that BT claimed that they have 500.000 users on Genie in the
UK.
Does anyone have some info on that?
Paul
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BT has released figures of recently commissioned research into WAP usage. Of
400 users surveyed, 50 per cent said that they use WAP at least once a week,
with 20 per cent saying they access the mobile internet at least once a day.
Over 70 per cent said they found wireless information services useful or
very useful as part of their daily lives, with 37 per cent regularly
accessing wireless information services including news, current affairs and
sports results, weather, travel and stock market information.
Furthermore, 30 per cent of all respondents use the mobile internet for
sending and receiving emails whilst on the move.
When asked what now influences them to use the mobile internet, 42 per cent
of respondents cited specific recommendations and talking to friends and
work colleagues, as the primary reason for regular usage.
This compares with 8 per cent who cited word of mouth as the initial reason
for first taking a look at the mobile internet. 37 per cent of those
surveyed said that it was curiosity that first attracted them to the WAP
services. 35 per cent of respondents said that boredom waiting for public
transport had most influenced them to take a look.
Meanwhile, of 18-24 year olds, 48 per cent said they have used WAP to access
entertainment information, whilst a 49 per cent of all 35-44 year olds use
it for news and current affairs.
Laurence Alexander, MD, Genie UK, said: "This data demonstrates that
mainstream consumer adoption of wireless information services is on the
upswing. The figures demonstrate a hungry appetite for information on the
move and it is clear that the mobile internet is now becoming a part of the
consumer's daily ritual."
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Received on Tue Jan 16 18:46:12 2001