(keitai-l) Re: Statistics I haven't faked myself

Hey Norman,

i think that basically, DoCoMo is trying to move the attention away from
entertainment and the teens because when they start moving into other
countries, they will have to push the more corporate apps..So they want to
dispel the fact that it is solely entertainment, solely a teen thing and not
set itself up for failure. though of course it is the young'uns in Japan
that were the early adopters and then it moved to older consumer mainstream.
but-they have to prove that, "its not just a japan thing. "--and are sending
the -local content for local markets message..

I think that the median age was 25 or 30? 

Nina
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-----Original Message-----
From: Darlington [mailto:darlington@europe.com]
Sent: Sunday, December 17, 2000 8:31 PM
To: keitai-l@appelsiini.net
Subject: (keitai-l) Statistics I haven't faked myself


Perhaps soemeone closer to source (even geographically) would care to
comment, on the following figures which appear at odds with what I've read
so far:

From "DoCoMo Boosts i-mode Reach, Dec 12, 2000
[South China Morning Post] interview with NTT DoCoMo executive director
Takeshi Natsuno"
in http://www.anywhereyougo.com/ayg/ayg/wireless/Article.po?id=1569560
"The myth about iMode being targeted only at young consumers was blasted by
Mr Natsuno, who said only 7 per cent of iMode's user base were teenagers and
about 25 per cent were in the 40-year-old age bracket.
Mr Natsuno attributed that statistic to the fact that iMode offered a
technology platform for various mobile e-commerce content, such as banking.
'Of the more than 700 content partners we have, 320 are banks,' he said."

So...
7% = teenager
25% = 40-year-old age bracket (how wide is the bracket - 20 years?)
68% = ??

Norman


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