(keitai-l) Re: Mari Matsunaga: The Mother Of i-Mode

I would like to order this book. Would somebody who has a copy please post
or mail me the ISBN so I can order it?

Eric Hildum

> From: Gerhard Fasol <fasol@eurotechnology.com>
> Reply-To: keitai-l@appelsiini.net
> Date: Fri, 01 Dec 2000 20:19:23 +0900
> To: keitai-l@appelsiini.net, turner@landmat.com
> Subject: (keitai-l) Re: Mari Matsunaga: The Mother Of i-Mode
> 
>> Douglass Turner wrote:
>> 
>>> This article gives some tantalizing insights into how i-mode came to be. The
>>> central role of Mari Matsunaga is discussed:
>>> http://www.msnbc.com/news/492270.asp
>>> 
>>> There is a passage that mentions a book she recently wrote:
>>> "... She did it by insisting on an easy-to-use product in battles with
>>> bureaucratic-minded bosses and jargon-loving consultants, a struggle
>>> Matsunaga recounts in her book, "I-mode Incident," a best seller with
>>> 180,000 copies out since July ..."
>>> 
>>> Can anyone track this book down for me? Is it only in Japanese?
> 
> It is on several business book bestseller lists here in Japan,
> and almost every major bookshop here in Tokyo has it in prominent
> position. I am afraid you'll need to read it in Japanese language,
> but the book is not very long, so you should be able to read it
> in a reasonable time if you have a basic knowledge of Japanese and
> a dictionary...
> 
> Gerhard Fasol
> fasol@eurotechnology.com
> 
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> 
> 


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