The book is "The i-mode incident" Japanese title=imo-do no jiken
As far as I know it's only in Japanese, but it's very good and a quick read.
r e n
Douglass Turner wrote:
> This article gives some tantalizing insights into how i-mode came to be. The
> central role of Mari Matsunaga is discussed:
> http://www.msnbc.com/news/492270.asp
>
> There is a passage that mentions a book she recently wrote:
> "... She did it by insisting on an easy-to-use product in battles with
> bureaucratic-minded bosses and jargon-loving consultants, a struggle
> Matsunaga recounts in her book, "I-mode Incident," a best seller with
> 180,000 copies out since July ..."
>
> Can anyone track this book down for me? Is it only in Japanese?
>
> Anyway, facinating how she was able to shape and focus i-mode.
>
> -doug
> email: turner@landmat.com
> mobile: + 354 895 5077
>
> [ Did you check the archives? http://www.appelsiini.net/keitai-l/ ]
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morgan stanley dean witter japan
e-business technologies | engineering and strategy
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[ Did you check the archives? http://www.appelsiini.net/keitai-l/ ]
Received on Fri Dec 1 11:54:02 2000