My understanding was that DoCoMo had formed a partnership with Dentsu called
D2Communications which was responsible for repping official iMode sites.
This news items featured on Yahoo in June:
"Japan's Dentsu Inc advertising agency has set up a joint venture with
cellular phone provider NTT DoCoMo to handle advertising on DoCoMo's
phenomenally popular mobile Internet service, the firms said on Thursday.
The joint venture, named D2 Communications Inc, will be capitalised at 490
million yen ($4.5 million) and will also include NTT Advertising Inc,
another unit Nippon Telegraph and Telephone Corp (NTT) .
``We have been providing information via i-mode. Distribution of advertising
content via i-mode will be a new profit resource,'' NTT DoCoMo president
Keiji Tachikawa told reporters at a news conference.
NTT DoCoMo's i-mode cell phones, which give users access to the Internet,
have been a runaway success since being launched last year. Around seven
million subscribers use i-mode out of a total subscriber base of 30 million,
the NTT DoCoMo spokesman said.
The new firm -- 51 percent by NTT DoCoMo, 46 percent by Dentsu and three
percent by NTT Advertising -- will produce advertising content for i-mode
cell phone users.
The new company aims at annual revenue of one billion yen in the first year
to March 2001, an NTT DoCoMo spokesman said.
NTT DoCoMo expects the joint venture to post profits in the 2001/02 business
year, the spokesman said without specific figure. "
-----Original Message-----
From: Mika Tuupola [mailto:tuupola@appelsiini.net]
Sent: 21 November 2000 12:59
To: keitai-l@appelsiini.net
Subject: (keitai-l) Re: popular i-mode sites subsidized by advertising..
On Tue, 21 Nov 2000, Markus Jokinen wrote:
> Docomo does NOT allow ANY advertising in official imode sites. Therefore
I believe this is not the case. Quote from:
http://www.nikkeibp.asiabiztech.com/wcs/leaf?CID=onair/asabt/intvw/106222
".... The i-mode service had banned its registered Web sites from
displaying advertisements, but it lifted the ban in June 2000.
NTT DoCoMo declared that i-mode has entered the second
stage of evolution in terms of services. ..."
I believe these "registered web sites" mean official i-mode sites.
Someone correct me if I'm wrong.
--
Mika Tuupola http://www.appelsiini.net/~tuupola/
[ Did you check the archives? http://www.appelsiini.net/keitai-l/ ]
[ Did you check the archives? http://www.appelsiini.net/keitai-l/ ]
Received on Tue Nov 21 15:23:56 2000