HL> Point is that when getting into a mall you could get the latest info
HL> about stores, and plan your shopping trip -- " Cool Madonnas ultra rare
HL> platinum latex single on sale". This was one point mentioned on a IDC
HL> survey they did for American teens, while doing research about location
HL> based services.
Japanese teens (=girls) buy random things or what a friend
recommend. For these recommendations they use an email and keitai
based private social network if you want to call it like this.
If I perform an autopsy on your example I wonder how often you will
tell me that "Cool Madonnas ultra rare platinum latex single is on sale"
if I go in a mall? When does it start to annoy me? What happens if I
hate Madonna and like U2 instead? What is my feeling about your ad if
I go to the mall to work in the shop where they sell these CD?
Na, american examples will never work in Japan. Also malls are not
only malls...they are meeting places, you can sleep there, you have
great restaurants in malls and more.
Right now the CD sales of these japanese singer which HUGE poster is
hanging at one of the most prominent places in Tokyo is increasing
like hell...people standing on the Shibuya crossing and discuss the poster,
they make photographs, TV shows make interviews on the street with
people and their thoughts about this poster and so on...did I mentioned
that she is almost naked on this poster?
This is location based advertisement :)
J.
[ Did you check the archives? http://www.appelsiini.net/keitai-l/ ]
Received on Tue Nov 14 03:45:03 2000