(keitai-l) Re: Product cycles in Japan

Remember that Japanese manufacturers only started seriously making I-Mode
models after some "polite" requests from NTT. The success was as big a
surprise to them as DoCoMo. Non Japanese manufacturers weren't as receptive
to the "requests" from NTT, and to some extent lost the train as it left the
station.

Kristian

 -----Original Message-----
From: 	Renfield Kuroda [mailto:Renfield.Kuroda@msdw.com] 
Sent:	Thursday, November 09, 2000 3:26
To:	keitai-l@appelsiini.net
Subject:	(keitai-l) Re: Product cycles in Japan



Gustaf Rosell wrote:

> Why are all western handset manufacturers lobotomized? And why is it so
> complicated to get the Japanese manufacturers to make a serious effort in
> the western world?

Japanese handset makers haven't made a serious entry into western handset
markets for several reasons:

* Japanese makers earn alot of revenue in domestic japan already
* handset making is a VERY small part of their business
* going into western GSM markets requires core changes to PDC products
* Western handset makers control western markets almost as tightly as
Japanese
makers control Japanese markets (delivery chain access, retail outlet
access,
proximity to operators, etc.)

However, with the advent of 3G, Japanese 3G handsets can be used "as is" in
Europe, and Japanese makers can use extensive global supply chains for other
products (home electronics, computers, etc.) to get into handset market,
which
is estimated to be much bigger and more profitable in the short/medium term
than current, cut-throat, low-margin GSM market

r e n


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morgan stanley dean witter japan
e-business technologies | engineering and strategy



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