(keitai-l) Re: Business Model

According to the below data (I posted this summary of data (from the nikkei 
shinbun) on the percent of accesses to the various categories on the I-mode 
menu previously), it is mostly entertainment and news that are getting any 
traffic on I-mode.

8/24/2000: According to docomo, 64% of access to official sits are 
entertainment, news and weather are 19%, tickets/living are 5%, financial 
sites are 4%, dictionaries are 4%, and other is 4%. Most unofficial sites 
are entertainment. Average access to I-mode is more than 10 clicks per day. 


The lack of successful business models is not just a mobile phenomenon, it 
is a general internet phenomenon. As we all know, few internet sites are 
actually making money. And this is true across a wide variety of internet 
industries. Japan's mobile internet is somewhat unique in that it is the 
only place (outside of porno) where content providers have significant sales 
of entertainment contents. See the 10/7/2000 issue of the Economist for more 
details about how few people make money in entertainment on the internet.

Jeffrey L. Funk
Associate Professor
Kobe University
Graduate School of Business
2-1 Rokkodai, Nada, Kobe 657 Japan
telephone and fax: 81-78-803-6913
home phone: 81-798-74-2440
e-mail: funk@rose.rokkodai.kobe-u.ac.jp
mobile phone: 090-4906-3113


-----Original Message-----
From:	Sourav Kundu [SMTP:souravk@mastek.co.jp]
Sent:	Tuesday, October 31, 2000 7:08 PM
To:	keitai-l@appelsiini.net
Subject:	(keitai-l) Re: Business Model

This seems to be the general problem in the Mobile Market. There
seems to be NO solid business model yet ! Japan is no exception.
Japan has a revenue base of 400 Million US$ in the mobile
commerce but still that is from Tune downloads and games and
gambling - where is the mature business model anyway ? Where
is the effective use ?

How many people actually use Mobile for reading news and
find restaurants vs. how many people use Mobile for fun emails
and fun music downloads ? Does anybody have any statistics ?

Is WAP forum addressing the Business Models too or is it just
trying to update on Technology front ? Has NTT Docomo (i-mode) any solid
Business Model in mind or it is just happy with 13.5 million subscribers
and the money that it is making from the fun related transactions ?

Seems weird for a newbie like me :-))

regards

--sourav


%------% %------% %------% %------% %------% %------% %------%

At 10:45 AM 10/31/00 +0200, Heimo Laukkanen wrote:

>This could be when people stiff trying to say 'I am going to do some
>usefull-services that save lives' will go to 'I will kill myself'. Has
>anyone found any statistics of 'serious use' of mobile
>internet-applications ( except email ) or has it been fun and
>leisuretime applications, that have been the most used all around the
>world?
>
>-huima


Mika Tuupola wrote:
 >
 >         Stumbled into interesting photo of keitai connected gameboy.
 >         Nintendo has a nice marketing plan for these, mobile networked
 >         Pokemon being the driving force.




[ Did you check the archives?   http://www.appelsiini.net/keitai-l/ ]




-- Binary/unsupported file stripped by Listar --
-- Type: application/ms-tnef



[ Did you check the archives?   http://www.appelsiini.net/keitai-l/ ]