>
>+++++
>Jupiter: Europe and US Failing to Learn from Japans Mobile Commerce Success
>24 Months of Technology and Business Models Change Needed in Advance
>of $7.6 Billion Global Market in 2003
>
>Stockholm, Sweden, September 25, 2000-- Carriers in Europe and the
>US are making a critical mistake by failing to learn from Japans
>mobile commerce success, accorrding to Jupiter Research, the
>worldwide authority on Internet Commerce. It will take the European
>and US markets two years to reach the $400 million of mobile
>commerce revenues generated in Japan today. European and US
>carriers must use the next 24 months to upgrade their infrastructure
>and adopt business models that have driven the success of the
>Japanese market. Only carriers that execute effectively will be in a
>position to profit from a global market, expected to reach $7.6
>billion in 2003.
>
>This research, presented at Jupiter Global Wireless Forum currently
>taking place at the Sheraton in Stockholm, shows that by the end of
>2000, the number of wireless subscribers with Internet-enabled
>handsets will reach 6 million both in the US and Europe, versus 30
>million in Japan. Jupiter estimates that revenues generated from
>mobile commerce in 2000 will amount to $10 million in the US and $15
>million in Europe, against almost $400 million in Japan. As the
>market reaches critical mass in 2003, the number of wireless
>subscribers with Internet-enabled handsets will jump to 115 million
>and 254 million for US and Europe respectively, with mobile commerce
>revenues of $600 million in the US, $1.7 billion in Europe, and $3.5
>billion in Japan.
>
>Jupiter contends that carriers in Japan provide models for best
>practices and must be emulated by counterparts in other regions.
>The notion that the success of mobile services in Japan is wholly
>attributable to cultural factors is a handy cop-out by carriers in
>other regions, according to Seamus McAteer, a research fellow with
>Jupiter Research. In launching iMode NTT DoCoMo set a good example:
>It adopted an open platform and ensured that consumers preferred
>services get primary placement. This open approach, giving the
>consumers what they want, characterises the type of transparent
>business model that others should adopt.
>
>Japans success in mobile interactive services is largely due to
>effective carrier execution built around four key elements:
>… An adequate supply of handsets optimised for data delivery
>… The implementation of a packet data network to facilitate
>economic delivery of interactive services
>… Equal opportunities for content providers that spurs
>innovation and drives third party advertising that builds buzz about
>the platform
>… A billing infrastructure upgraded to support charges for
>premium services.
>
>Carriers in the US and Europe have struggled to find profitability
>even in the face of an increasing user base. It is currently
>difficult to justify the exorbitant sums paid in Germany and the UK
>to secure licenses for third generation networks, maintains Johan
>Montelius, a European wireless analyst with Jupiter Research. The
>success of mobile commerce does not depend on higher-speed data
>services and will rely more on the effective implementation of WAP
>and the roll out of packet data services over GSM cellular networks.
>
>The hype driven by the proliferation of devices must give way to a
>realisation that execution is critical, said Zia Daniell Widger,
>director of Broadband and Wireless with Jupiter Research. The next
>24 months are crucial for carriers in Europe and the US to embrace
>the business models and the technology which will make them
>profitable.
>
>MOBILE COMMERCE REVENUES (IN $ BILLIONS)
>By Region 2000 2001 2002 2003 2004 2005
>North America $0.0 $0.1 $0.2 $0.7 $1.8 $3.5
>Western Europe $0.0 $0.1 $0.5 $1.7 $4.6 $7.8
>Asia $0.4 $1.3 $2.6 $5.0 $7.4 $9.4
>Latin America $0.0 $0.0 $0.0 $0.1 $0.2 $0.5
>Other $0.0 $0.0 $0.1 $0.2 $0.4 $1.0
>Global $0.4 $1.5 $3.4 $7.6 $14.5 $22.2
>US $0.0 $0.1 $0.2 $0.6 $1.7 $3.3
>Japan $0.4 $1.2 $2.1 $3.5 $4.5 $5.5
>Note: Mobile commerce revenues include retail, travel, paid content,
>and advertising revenues
>Source: Jupiter Wireless Internet Model, 9/00
>
>About Jupiter Research
>Jupiter Research, a Jupiter Media Metrix Company, is the worldwide
>authority on Internet commerce, providing strategic analysis and
>insight to give businesses a competitive advantage in the complex
>and rapidly changing Internet economy. Jupiter Research provides its
>business-to-business and business-to-consumer clients with
>comprehensive views of industry trends, accurate forecasts and
>todays best practices, all backed by proprietary and industry
>standard data. Jupiter Research services cover broad business issues
>and industry and region-specific topics, providing written analysis,
>supportive data and access to expert analysts. Visit us at
>www.jup.com for more information.
>
>About Jupiter Media Metrix
>Jupiter Media Metrix, formed by the merger of Jupiter Communications
>and Media Metrix, is a global leader in market intelligence for the
>new economy. The company delivers innovative and comprehensive
>Internet measurement, analysis, intelligence and events to provide
>businesses with unmatched global resources for understanding and
>profiting from the Internet. Jupiter Media Metrix brings together
>world-class, innovative and market-leading products, services,
>research methodologies and people. Jupiter Media Metrix brands
>include Media Metrix, AdRelevance, Jupiter Research and Jupiter
>Events. The Company is headquartered in New York City and operates
>worldwide, across the Americas, Asia Pacific, Europe (as Jupiter
>MMXI Europe), and the Middle East. Visit us at www.jmm.com for more
>information.
>
>PR Contacts:
>Sandrine Blaquiere Michele Husak
>Tel: +44 207 747 0527 Tel: +1 917-534-6208
>E-mail: sandrineb@jup.com E-mail: mhusak@jup.com
># # #
Received on Tue Sep 26 01:02:53 2000