From:Jonathan W. Anderson [jon_anderson@bmcmedia.com]
>First off, since I am in the advertising industry, I'll admit I have a bias
in favor of
>advertising (be it banners, sponsored content, coupons, etc; there is more
than
>just banners although they steal the limelight) in this discussion.
>One year down the road, when W-CDMA rolls out and DoCoMo drops the packet
>fees to compensate for the increased bandwidth (whatever we may actually
get),
>will watching a banner be that costly? Does the average user today even
realize
>what each banner costs because of those packet fees? Or are they just
browsing
>away blissfully unaware?
I'm generally in favor of advertising to support content - it's a necessary
part of my business also. However what are the biggest premiums on imode:
* latency / bandwidth
* cost of bandwidth
* screen real-estate (my biggest issue)
keitai-based advertising violates all of these sensitive areas. Granted
bandwidth will increase and cost of bandwidth may go down, we are still left
with the screen real-estate problem and perhaps the latency issue. I would
not mind receiving a even full screen advertisement if the cost of receiving
advertising is zero and the latency cost is almost zero and I could switch
to the desired content in an instant.
As an aside, does anyone know whether imode devices query all outstanding
image hrefs on a page in parallel or sequentially? This would affect the
latency of page loading.
JS
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Received on Mon Sep 4 08:15:42 2000