paul.c.eijkemans@ac.com wrote:
>
> But let's move on and think about what I-Mode offers over WAP. With respect
> for the popularity of it in Japan: absolutely
> nothing. Yes, despite it is technically more advanced WAP lacks color for
> the moment, but are all Japanese mobile phones
> color devices?
You are confusing the current technical standards for i-mode in Japan with what
i-mode is: a business model.
i-mode on wap will succeed if it means offering:
lots of good contents
a simple user experience
an easy way to bill for pay contents
Color screens/WML/cHTML/etc. have nothing to do with i-mode. The current
technical implementations of i-mode are totally irrelevant. For many reasons,
DoCoMo went with cHTML and not WAP, but this is not a requirement for i-mode.
The only technical necessity I would say is a packet-switched network, which
offers packet billing and faster connections, and Europe will supposedly have
GPRS in place next year.
They key is the difference between i-mode the service and the current services
offered by mobile carriers; a strong brand backing trusted contents, a simple,
non-technical user eperience, etc.
r e n
--
ascii: r e n f i e l d
octal: \162 \145 \156 \146 \151 \145 \154 \144
hex: \x72 \x65 \x6e \x66 \x69 \x65 \x6c \x64
morgan stanley dean witter japan
e-business technologies | engineering and strategy
-- Binary/unsupported file stripped by Listar --
-- Type: application/x-pkcs7-signature
-- File: smime.p7s
-- Desc: S/MIME Cryptographic Signature
Received on Mon Aug 21 15:27:10 2000