Docomo's cumulative share of the market has not risen much with I-mode. It
has been fairly steady at about 57% for several years. For those of you who
want to see the numbers, see the enclosed excell file or the magazine called
"telecommunications." It is in japanese.
Jeffrey L. Funk
Associate Professor
Kobe University
Graduate School of Business
2-1 Rokkodai, Nada, Kobe 657 Japan
telephone and fax: 81-78-803-6913
home phone: 81-798-74-2440
e-mail: funk@rose.rokkodai.kobe-u.ac.jp
mobile phone: 090-4906-3113
-----Original Message-----
From: M. David [SMTP:davidm1@hotmail.com]
Sent: Tuesday, August 15, 2000 10:28 PM
To: keitai-l@appelsiini.net
Subject: (keitai-l) Re: New member/i-mode stumbles?
Giles,
I stand corrected.
Any more info on official vs. unofficial use? How much overall traffic,
unique users, repeat users etc? I keep seeing a wide range from 55 to 80% of
traffic on official sites (but "traffic" hasnt been defined)
David M.
>
>
>I get your point about having a headstart and dominant positioning, but
as
>far as facts and numbers go, DoCoMo only had something like 43% of the
>mobile market before i-mode (end of Jan 1999), not counting PHS. It now
>has
>more like 58% of the J. mobile market, 65% share of J. mobile internet,
and
>the most recent and authoritative hearsay about the split between
official
>sites is more like 55/45 in favor of the DoCoMo portal.
>
>As for smart marketing, J-phone has more than doubled its subscriber base
>in
>the last 3 months.
>
>We published some fresh numbers at
>http://anima.editthispage.com/stories/storyReader$539
>
>-Giles
>
>
>
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Received on Wed Aug 16 03:06:05 2000