(keitai-l) Re: Foreign press at G8 rate i-mode a flop?

I would think it's due to ignorance on the part of the foreign press.
They were busy doing their job: covering top world political leaders,
not researching Japan's wireless boom. And since few of them had used
it before, I doubt they'd want to spend time getting up to speed.

I certainly do NOT think this means I-Mode (or wireless data in
general)  will fail outside of Japan. But it does highlight an
important point: user education is key to the adoption of a technology
or a business/service.

r e n


Andrea Hoffmann wrote:

> Good morning,
>
> here is an interesting piece of information from Nikkei BP
> Biztech about the acceptance of i-mode among the G8 foreign
> press:
>
> Summit Special: Foreign press at G8 rate i-mode a flop?
> http://anima.editthispage.com/stories/storyReader$327
>
> Quote: "Virtually all the foreign press who did borrow the
> specially prepared i-mode phones used them only for free
> phone calls."
>
> Is that bad preparation (the press didn't know enough about
> the phones in advance) or will i-mode be a Japan-only success?
> Or are the journalists simply ignorant?
>
> TTL,
> Andrea
> --
> Andrea Hoffmann -- Editor-in-Chief --  hoffmann@westcyber.com
> Japan Mobile Information  ----  http://anima.editthispage.com

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e-business technologies | engineering and strategy



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