This topic was posted last month by Andrea, and I would like to re-visit it.
As discussed below, cell users have to pay to use an email service, but all
can receive Messaging for free (NTT is Shortmail, J-Phone is SkyMail, etc.).
Messaging is sent directly to the phone number and is limited to around 128
characters.
I recently was "Messaged" from an unknown party. So my question is, can
messaging be used as a push technology (for direct marketing, etc.)? Is a
cell phone owners directory available somewhere, or is random digit dialing
being used? And do messages have to be sent from a phone (one at a time),
or is the technology available (and legal?) for blanket messaging?
Any info would be greatly appreciated!
John Stebbins
V.P. and Managing Director
NPD Japan, Ltd.
Tel: +81-3-5350-4774
Fax: +81-3-5350-6588
john_stebbins@npdjpn.co.jp
www.npd.com
Andrea Hoffmann wrote:
>
> Are there services (in Japan, Europe or the USA) which already
> use this push technology? How does it work, how do I get the
> information pushed as a subscriber and do I have to subscribe?
> Is it difficult to setup?
>
> What do people on the list here think about push technologies
> in general and especially when used on a mobile phone? Is it
> something people will use a lot? Is it "better" then pull on
> phones? What kind of info would you like to get pushed?
Easiest way to push to phones in Japan is to send emails. On I-mode
it's even possible to email HTML mails to some handsets if you know
what you're doing. Regardless, many services offer push info via email.
I-Mode also has FreeMessage, which is kind of like an email broadcast,
but it's not being used so much now as it's just as easy to use email
to multiple recipients at once.
Biggest problem with push is that it costs the user money to receive
email, even mails the recepient doesn't want. Looking at potential spam
backlash like we saw (and still see) on the fixedNet.
r e n
Received on Wed May 31 05:40:00 2000