Thank you all so much for your input. I contacted
NTTDoCoMo America, in New York, where I am based, and
asked them a couple of questions as well. They
couldn't, or wouldn't answer the burning one, which
was, how many users of i-mode do not use the computer
for their online activities, and what is the overlap..
They did answer my front menu questions and I found it
quite interesting that they don't list the category
sites until the 3rd level down..According to my
friend, an i-mode user, she has her bookmarks on the
front menu, but NTTDoCoMo America didn't even mention
them..hmmm. Is it possible to configure the phone menu
so that it appears the way you want it to?
Where is the idea of making it easy for the user to
navigate and get to what they want?
In the United States, as you all may know, the content
venture wants to have prominent menu placement and is
willing to pay for it. Or, if the carrier, for
example, Sprint, wants to drive up use of its
Internet-enabled phones, it would rather have the
popular application on the front menu and be willing
to put it on the front menu for free, foregoing their
own branded services..NTTDoCoMo obviously doesn't have
any problems driving use...
This is all incredibly fascinating and this list
excellent.
Am trying to get an interview with the Japanese head
honchos,(we'll see how far I get)
Thanks again,
Nina
--- Renfield Kuroda <Renfield.Kuroda@msdw.com> wrote:
> In reality there is one and only one requirement to
> becoming an official site:
> Natsuno, head of NTT DoCoMo Gateway Business
> Development, must be convinced of
> your worthiness.
>
> That's it. However, DOING that is non-trivial.
>
> r e n
>
>
> S Walker wrote:
>
> > At 10:35 00/04/24 -0400, you wrote:
> >
> > >Could somebody humour me and tell me what sites
> are on the front menu
> > >level? (I do not have an i-mode phone
> unfortunately) I cannot believe
> > >that they simply have to fulfill a couple of
> requirements, to be
> > >official- none of which are monetary...For
> example, Yahoo! Japan, I am
> > >sure, will not be happy being a 3rd level menu
> option and will probably
> > >pay the big bucks for more prominent
> placement..They are quite late in
> > >announcing their mobile strategy ..
> >
> > I am not overly knowledgeable regarding the
> conditions DoCoMo lays down for
> > official sites (mainly because I am told they are
> confidential), but I can
> > assure you they are incredibly strict. For one
> thing you must be a
> > Kabushiki-gaisha. I have heard there is a list of
> requirements as long as
> > your arm. Maybe that is the reason behind there
> being almost 10,000 "katte
> > sites" (unofficial sites), but only 550 or so
> official ones. (see below
> > article).
> >
> >
>
http://www.nikkeibp.asiabiztech.com/wcs/leaf?CID=onair/asabt/news/100044
> >
> > SW
>
> --
> ascii: r e n f i e l d
> octal: \162 \145 \156 \146 \151 \145 \154 \144
> hex: \x72 \x65 \x6e \x66 \x69 \x65 \x6c \x64
> ** note new work email: renfield.kuroda@msdw.com **
>
>
>
>
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Received on Tue Apr 25 05:54:30 2000