!/~tuupola/oldimages/38t.jpg (Minge kõig pittu!)!:/~tuupola/oldimages/38.jpg Copyline begging to get defaced gets defaced. Gets more rock attitude.
Outdoor campaign for Rock beer created by advertising agency Tank (warning, Flash popup content ahead) got defaced by a prankster. The original copyline Minge kõik pittu! (you all go to party!) got changed to Minge kõik vittu! (you all go to hell!). Incidentally the ad actually got more rock attitude after defacement.
But that is not all. Apparently Tank intentionally designed copyline to sound like the go to hell version. Did they also count on someone to deface outdoor ads? If they did, thats creative thinking!
Related entries: Disel, beer advertising with attitude