!/~tuupola/oldimages/17.jpg (Piraatlus on eilne p�ev)!:http://filmid.bsa.ee/BSA_Piraat_25_ver_6_2.mpg BSA just launched a new antipiratism campaign in Estonia. The campaign runs under name Piraatlus on eilne päev or Piratism is yesterday.
It consists of two television spots starring a pirate causing noise and confusion in office. Please see spot 1 ans spot 2.
The latter one has a good chance of becoming viral. I just wish they did not include that cheesy explosion in the end.
Erik Mandre (or most likely their PR company) of BSA Estonia comments the campaign:
Message of the campaign is clear – using pirated software is unethical and a modern company should not use them (pirated software).
In Estonia aproximately 55% of software being used is pirated. The average in Europe is 35% pirated software.
Via pixel.ee
Tagged with: Advertising Estonia
